Keep Kids Digitally Safe

· Keep Kids Digitally Safe ·

Our partners understand the dangers of unregulated social media and advocate for strong accountability.

Partner with us

We are proud to partner with SAVE - Suicide Awareness Voices of Education and their CEO, Erich Mische.

We are proud to partner
with SAIFCA and their director, Tara Steele.

We are proud to partner with American Youth Foundation and its co-founder Tyler Ly.

We are proud to partner with Matthew E. Minor Awareness Foundation and its founders, Todd and Mia Minor.

We are proud to partner with Issue One and their campaign associate Willa Blake.

“Social media has contributed to an “emergency” mental health crisis among our youth. We think the KiDS Campaign is a fantastic initiative to get youth involved and help raise awareness of the dangers of social media. It is also a great way to get insight into how youth see the risks of social media on them and their community and for them to use their wonderful creativity and talent to help make a positive change for online safety.”

Todd & Mia Minor, Founders, Matthew E. Minor Awareness Foundation, and survivor parents
“Life is priceless, yet every click has a steep, verifiable price tag for our children. Unite for Safe Social Media is happy to support this innovative, youth-oriented campaign.”

Christine Vineis, CEO & Founder, Unite for Safe Social Media
“When we meet with families affected by suicide, we often hear about the impact of social media on children’s mental health. While social media can foster supportive communities, research indicates it can also negatively affect young people. Excessive use of social media among children and teenagers — particularly the cyberbullying of young girls — is associated with higher rates of depression and can contribute to negative body image, sometimes leading to suicidal thoughts. We appreciate national leadership and advocacy efforts to promote online safety and protect the mental well-being of our youth.”

Tony Coder, Executive Director, Ohio Suicide Prevention Foundation
“Young people intuitively know the harms they face on social media better than anyone else, so this is the perfect initiative for us to follow their lead when it comes to designing warning labels and enacting safeguards for their peers and future generations that they were not afforded. I am excited for not only the awareness this campaign will bring, but also the needed change it will inspire on these platforms.”

Ava Smithing, Advocacy and Operations Director, Young People’s Alliance
“Our society is built to protect our kids from a myriad of dangers. That’s why we require them to go to school, that’s why we have age requirements to drive, and that’s why laws apply differently to minors. But when it comes to social media, we leave our kids vulnerable to these platforms’ carefully curated storms of hate. Movements like SAVE’s social media warning labels help educate young Americans and their parents about the danger of social media and how to protect themselves. The American Youth Association is committed to working with the countless legislators, advocates, and parents fighting to protect every young American from the horrors of social media.”

Tyler Ly, COO, American Youth Association
“As a youth-led coalition advocating for safer online platforms and social media, Design It For Us shares SAVE’s dedication to raising awareness regarding the dangers of the current state of social media. While many statistics prove the current harms of social media, we, as young people, unfortunately are too familiar with personal stories of people being harmed by these new technologies. Through the KiDS: Keep It Digitally Safe contest, we hope that the dangers of social media, like the dangers of tobacco or alcohol, become more widely acknowledged, and we hope to see many creative submissions!”

Nathan Ko, Organizing Facilitator, Design It For Us
“Social media has become a breeding ground for harmful content and predatory practices that disproportionately affect young people. This contest is not only about raising awareness but also about pushing for real, systemic change through legislation like the Kids Online Safety Act (KOSA) and state-based age-appropriate design code bills. Warning labels are a powerful tool to educate users, but they must be part of a broader strategy to protect young people from the dangers they face online.”

Erich Mische, CEO, SAVE - Suicide Awareness Voices of Education
“For over a decade Talk More. Tech Less. has worked with victims of online harms and educated communities on the prevention of these harms. We support the KiDS Campaign because every day we see the devastating short and long-term impact on the lives of victims. This campaign will help bring awareness about how social media is a health-harming product and promote real change through online safety legislation.”

Dawn Wible, Founder, Talk More. Tech Less.
“MAMA is proud to support the KIDS: Keep It Digitally Safe Campaign contest. Big tech relentlessly targets young people, and warning labels will help give kids the facts and tools they need to understand the threats they face online in a creative and impactful way. Kids using creative expression to warn their peers about the dangers of social media is exactly the kind of culture-forward problem solving that we need.”

Julie Scelfo, Founder & Executive Director, Mothers Against Media Addiction (MAMA)
“As a parent who lost a child to suicide after months of relentless and threatening cyberbullying that followed a yearlong addiction to social media and online gaming, I believe that warning labels are an important tool in the toolbox to raise awareness about the serious mental health outcomes associated with overuse. Much like tobacco warning labels, social media warning labels have the potential to encourage young people to reduce their time online, which will increase physical activity and sleep, which are proven to support mental health.”

Maurine Molak, Co-founder, David's Legacy Foundation
“As a mother who nearly lost a child to suicide, I have seen firsthand the devastating effects of social media on youth mental health. The endless pressure, cyberbullying, and harmful content create a dangerous environment that too many young people struggle to navigate. At Promise2Live, we are committed to breaking the silence and taking real action to protect our kids. That’s why we are proud to collaborate on the KiDS: Keep It Digitally Safe Campaign—because every click has a cost, and the price of inaction is far too high. Together, we can raise awareness, demand accountability, and create a safer digital world for future generations.”

Brandy Vega, Founder, Promise2Live
“One of the reasons children are harmed by social media at increasing rates is a lack of awareness. Parents are doing their best with the information that is available to them. Social media companies tell us they’re safe, when in fact, they addict children and prioritize harmful content into their feeds. At a minimum, we need warning labels on social media platforms, to give parents the information we deserve. A warning will allow for informed decisions and increased protection of children online.”

Nicki Reisberg, Host, Scrolling 2 Death Podcast, and digital safety advocate
“Social media platforms have been designed to polarize, profit, and prey on America’s children—exploiting their attention and well-being for financial gain. The KiDS: Keep It Digitally Safe Campaign contest introduces a critical tool, social media warning labels, in the fight for Big Tech accountability. This is an important step in a broader strategy to build a safer, healthier digital world that prioritizes people over profit and strengthens our democracy for the next generation.”

Alix Fraser, Vice President of Technology Reform, Issue One
“There are currently no legislative safeguards protecting children in the world of online gaming and social media, leaving them vulnerable to online predators who can entice a child as young as 10 to 13 to share a photo in just 17 minutes. Without warning labels or protective barriers, many kids don’t understand the risks, leading to devastating consequences. Paving the Way Foundation empowers middle and high school students by educating them on these dangers and equipping them with the knowledge to act if exploited. Through the KiDS campaign, we can amplify young voices and give them the tools to help shape a safer digital future.”

Jan Edwards, President, Paving the Way Foundation
“Since losing our son Devin at the age of 19 to fentanyl poisoning, our family and the Devin J. Norring Foundation have been committed to protecting our teens and young adults from unregulated social media companies. KiDS aligns with our core mission to educate and advocate for safer online spaces for kids by exposing the truth about the harms these platforms are causing to our children’s mental health and overall well-being. We believe that by empowering our youth to create much-needed warning labels, they will continue to shine a bright light on the risks of unchecked digital exposure, while also demanding accountability from big tech. Every click has a cost. It’s time we expose that risk so no other family has to suffer the unimaginable pain that families like mine experience daily.”

Bridgette Norring, Founder, Devin J. Norring Foundation
“Heat Initiative is proud to support the KiDS Campaign in raising awareness about the dangers of social media use among children. This life-saving work is more crucial than ever. Following the U.S. Surgeon General's call for warning labels on social media, we must intensify our efforts to ensure big tech implements these and other essential safeguards for young users.”

Sarah Gardner, CEO, Heat Initiative
“I believe that parents need to be made aware of the dangers that children encounter on social media daily. Social media is not going anywhere, but there are ways that parents can help keep their kids safe while using it. Until they have an experience like mine, so many parents have no idea that their child is exposed to such a variety of dangers while online. We can only address what we are aware of, so I believe that parental awareness is a key to making the changes that are needed for social media.”

Erin Popolo, Founder, Emmy's Champions, and survivor parent
“Truth-in-advertising is this idea that when companies talk about their products, it must be truthful, not misleading, and where possible, backed by science. The science is clear. Social media can harm young people, and a label should state this. Thank you, KiDS Campaign, for mobilizing this effort.”

Chris McKenna, Founder, Protect Young Eyes
“The Safe AI For Children Alliance (SAIFCA) proudly supports the KiDS Campaign in advocating for stronger protections for children online. Social media presents a host of dangers, from harmful content to addictive design, making it crucial for young users to have clear warnings about the risks. At the same time, AI-driven chatbots are creating new avenues for unsafe and deceptive interactions with children. Both issues demand much greater accountability from tech companies to ensure a safer digital environment for the next generation.”

Tara Steele, Founder and Director, SAIFCA
“Social media is a playground without borders—when one child falls to online harm, countless others, including African children, are also at risk. Just as physical playgrounds have warning signs, social media must too. Placing warning labels on social media isn’t just about protecting American kids; it recognizes a global reality where all children deserve safety online. Our kids are connected through this shared digital ground, and it is only fair that we protect them together.”

Confidence Osein, Digital Citizenship and Cyber Safety Tech Educator, Founder, Internet Safe Kids Africa
“Kids N Clicks supports KiDS and stands firmly behind the initiative to place warning labels on social media platforms. These platforms have increasingly become breeding grounds for addiction, misinformation, and harmful interactions. As an organization dedicated to promoting online safety, we believe that these warning labels are essential for raising awareness among parents and young users about the potential risks and challenges they may face online.”

Parven Kaur, Founder, Kids N Clicks
“After Alexander's death, we came to realize the rampant harms of social media and the risks our children face once they engage with these platforms. We need a warning label that accurately conveys the dangers lurking on the other side of the screen, to better inform caregivers and protect the vulnerable.”

Amy Neville, President, Alexander Neville Foundation
“The Alliance to Counter Crime Online supports the KiDS campaign because protecting children from the harms of social media isn’t just a responsibility—it’s a necessity. Big tech must be held accountable for creating safer online spaces, and this initiative helps parents and policymakers to not only understand the harms of social media but empowers them to push for real change that keeps kids safe in the digital world.”

Gretchen S. Peters, Executive Director, Alliance to Counter Crime Online
“The U.S. Surgeon General knows the harmful effects of social media on children and has advocated for warning labels. We therefore fully support KiDS' initiative to bring this proposal to fruition - not only for children in America, but also for our children in Australia, and indeed, the whole world.”

Dany Elachi, Co-Founder and Movement Director, The Heads Up Alliance
"If you ask the majority of kids, they will tell you they don’t want to be exploited. Yet we see kids negatively impacted by social media everyday as we combat sextortion and all forms of online exploitation. We wouldn’t tell kids to go play on a freeway, and yet we’ll hand them an electronic device with no guidelines or boundaries in place and expose them to predators. At MillionKids.org we are committed to educating to protect and prevent kids from becoming victims, and partnering with Keeping It Digitally Safe makes complete sense as we fight together to protect our children."

Opal Singleton, President and CEO, MillionKids.org
“Social media is arguably one of the most harmful products our society has ever allowed children unlimited access to. At the very least, platforms should be required to provide warnings so that children and their parents can make educated decisions about the apps and sites children access.”

Deb Mann Schmill, Founder and President, Becca Schmill Foundation
“raadd. supports warning labels on social media platforms because parents and children deserve a clear message. These apps carry real risks. Just as cigarette and alcohol warnings helped shift public perception, visible reminders can drive the caution, education, and awareness needed in today’s unregulated digital world.”

Margot L. Denommé, Founder and CEO, Raising Awareness About Digital Dangers (raadd.)
“At LOG OFF, we believe it is important for young people to be empowered to be mindful of their social media usage and made aware of the potential risks associated with it. This campaign strongly aligns with our mission because it centers young people and gives them the opportunity to use their creativity to design warning labels that inform others about the harms social media can cause. Absolutely brilliant!”

Tariq Lawal, Director of Creative Media and Communications, LOG OFF Movement
“Sammy's Law will warn parents if suicide is mentioned on their children's devices. It will help parents parent online and provide warnings about cyberbullying and sextortion, preventing children from dealing with these issues alone until it's too late. Visit sammyslaw.org to learn more.”

Samuel Chapman, CEO, Parent Collective
“For more than 30 years, Enough Is Enough has been a leader in the fight to make the internet safer for children and families. Ending the online exploitation of children requires bold, multi-layered action—from education to legislation and big tech accountability. The KiDS: Keep It Digitally Safe campaign for safer social media aligns perfectly with our mission by raising awareness, empowering families, and advocating for the digital well-being every child deserves.”

Donna Rice Hughes, President and CEO, Enough Is Enough
“As the growing movement for tech accountability challenges the business models that put children at risk online, the KiDS campaign offers a practical tool created by those with the most at stake. We're proud to support this initiative and stand together with kids and teens to demand a digital landscape that respects their development, protects their wellbeing, and safeguards their right to a healthy digital future.”

Shelby Knox, Director of Tech Accountability Campaigns, ParentsTogether Action
“At 5Rights, we have long argued that digital products must be safe by design and that young people’s voices must shape the digital world they’re growing up in. The KiDS campaign brings those voices to the forefront, exposing the everyday harms that social media platforms have normalised and demanding something better. It’s time platforms stopped hiding behind vague policies and empty promises. And that starts with listening to those most affected and acting on what they say. We are proud to support a campaign that puts power back in the hands of young people and holds platforms to account in the push for real, lasting change.”

Leanda Barrington-Leach, Executive Director, 5Rights Foundation
“The online world holds enormous potential, but it also presents serious and growing risks to children and young people. At ECPAT International, we are committed to helping build a digital environment where children are safe from sexual exploitation and abuse. We’re proud to support the KiDS Campaign in amplifying youth voices and fostering greater awareness among adults about the urgent need for safer digital spaces.”

Guillaume Landry, Executive Director, ECPAT International
“SEAT is an organization working to involve more young people in the policymaking space and giving them a voice to make their voices heard. Warning labels are vital to ensuring an educated populous and young people who understand the dangers of social media. We want young people to be able to access resources that can help them manage their mental health and allow them to be safe in our growing digital world.”

Ayaan Moledina, Federal Policy Director, SEAT

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Support

KiDS

Join the KiDS Campaign today. Here’s how you can get involved:

Submit your creative ideas for social media warning labels.
Share the campaign message with your network using #LabelTheRisk.
Host a local event or workshop to promote digital safety.
Advocate for change by contacting your local representatives and urging them to support the Kids Online Safety Act.
Vote for your favorite submissions during the public voting phase.
Share Your Story

Learn more

Keep Kids Digitally Safe

·

Keep Kids Digitally Safe · Keep Kids Digitally Safe ·

Our partners understand the dangers of unregulated social media and advocate for strong accountability.

Support

KiDS

Every Click Has A Cost.

Keep Kids Digitally Safe ·